CEO and founder of Lovys, it was with the ambition of "changing the consumer experience in insurance" that he created the company in 2017. Until then it had already created 2 other startups in Brazil: TaCerto, the first insurance comparison site in Brasil. The second startup, VisionX, is a platform that allows Brazilian real estate agencies to market insurance proposed by insurers. João started his career in London, at Morgan Stanley. He was born in Leiria (Portugal) and has already lived in 6 different countries.