Paris Fintech Forum Communities


Sofia Merlo

BNP Paribas

Co-CEO Wealth Management




A graduate of HEC, Sofia Merlo began her career at Paribas in September 1985 as an account manager in the large corporates division, before continuing her career in various sales positions and cross-business roles. She joined the Paris network in 1991 as an assistant branch manager, then a branch manager, working with clients from all sectors (corporates, associations, private banking).

In 1995, she took up an initial position in Human Resources as Head of Recruitment. In late 1996, she was appointed Director of the Bordeaux Corporate business centre, and was entrusted with developing the customer base and representing the bank in the Aquitaine region. She then rejoined the Group’s Human Resources department in late 2000, first as a career manager, before being promoted Group Head of Career Management in mid-2004.

In January 2009, she became Sales Director for French Private Bank.

From January 2010 to June 2013, she was Head of the French Private Bank and she joined
in 2010 the G100 which gathers the 100 Top Executives of BNP Paribas Group.

She was appointed in January 2012, Co-Head of the Wealth Management business.