Sam Seaton is CEO of Moneyhub, the leading Open Finance platform that enables businesses from all sectors to truly understand and engage their customers. By providing consent-driven access to financial data, analytics, insights, and the initiation of card-free payments, Moneyhub helps businesses create tailored products and services that deliver against their customers' needs, build trust and value. Prior to leading Moneyhub, Sam worked for global advisory firms and innovative financial forecasting businesses. Sam is a consumer champion and passionate about the power of technology to help people achieve better financial outcomes. To support this aim, she is a non-executive director at the Charities Aid Foundation (CAF) Bank, and is a founding member of Open51, the organisation that promotes the role of women developing open finance and the new data economy. Sam is also a member of the Money and Pension Services (MaPS) Pension Dashboard steering group, a platform to help bring open finance to pensions, and a member of TISA’s Open Savings, Investments and Pensions (OSIP) steering group, where the goal is to make open finance a reality. Sam is on the Innovate Finance Women in FinTech Powerlist 2020: Senior Leaders, and was named Woman of the Year: Fintech in the Professional Adviser Women in Financial Advice Awards 2020.