Samantha Seaton, CEO Sam is an internationally recognised fintech pioneer, a thought leader on diversity and inclusion, and a champion of financial wellness. She is the CEO of Moneyhub, the award-winning Open Banking, Open Finance, and Open Data platform that transforms data into personalised digital experiences and initiates payments. She joined Moneyhub following a distinguished career at Willis Towers Watson and at fintech eValue. Sam is passionate about the power of technology to improve financial wellbeing for all. She is one of the ten industry representatives in the steering group on the Money & Pensions Service’s Pensions Dashboards Programme (PDP). She is a Non-Executive Director at the Charities Aid Foundation Bank and at The Investing and Saving Alliance (TISA). She also represents the UK and Europe as a Non- Executive Director on the Financial Data and Technology Association’s (FDATA) Global Board. Sam is an avid horse rider and regular eventer, and treasures time with her husband and horses.