Mark is a career marketer and banker with more than 30 years of experience working in financial services, including spells in consumer finance, asset finance and leasing and retail banking. He was the Head of Marketing for HSBC in the UK and thereafter Regional Head of Marketing for HSBC MENA. He was also CMO at first direct, the UK’s leading direct bank, before taking over as CEO in 2011. He resigned from first direct in 2014 to co-found Atom Bank plc. He was educated in Ireland, has a degree in history at Trinity College Dublin and an MBA from Warwick Business School and he’s a member of the Technology Strategy Group with Innovate Finance.